Live on Instacart · Austin · Chicago · LA
Real-Time Competitive Intelligence

Your competitors
move fast.
so should you.

Argus gives CPG brands real-time pricing, OOS alerts, and shelf intelligence — built by a 12-year CPG operator who was tired of finding out about price changes in the weekly report.

Request Early Access → See How It Works
Early access brands
PathWater Beverage · F&B Personal Care Snacks Wellness
● ORIGIN Sparkling OOS · H-E-B Austin
● PathWater $2.69 · Circle K Austin
● Liquid Death price drop $3.29 → $2.99 · Chicago
● New SKU detected · Proud Source Sparkling 1L · Whole Foods
● Proud Source OOS · Whole Foods Austin
● PathWater $2.55 · H-E-B Austin
● ICE MOUNTAIN promo detected · Walmart Chicago
● Canned Water Co. new listing · Target Austin
● ORIGIN Sparkling OOS · H-E-B Austin
● PathWater $2.69 · Circle K Austin
● Liquid Death price drop $3.29 → $2.99 · Chicago
● New SKU detected · Proud Source Sparkling 1L · Whole Foods
● Proud Source OOS · Whole Foods Austin
● PathWater $2.55 · H-E-B Austin
● ICE MOUNTAIN promo detected · Walmart Chicago
● Canned Water Co. new listing · Target Austin
The Problem

You're finding out last.

Your competitor dropped price yesterday. They went OOS at your top retailer this morning. A new brand just listed at Whole Foods. You'll find out in the weekly SPINS pull — if someone remembers to check it.

Argus monitors your digital shelf in real time, so you stop reacting and start anticipating.

⏱
5–7 days
Average lag between a competitor price change and when a CPG brand finds out via traditional data sources
📦
23%
Of OOS events are competitor SKUs — missed shelf-gap opportunities that go unnoticed without real-time monitoring
🆕
2–3 wks
How long it takes the average brand to detect a new competitor SKU entering their category on Instacart
💸
$40K+/yr
What SPINS or Nielsen charge for category data — with a week's lag and no real-time alerting built in
How It Works

Live in three steps.

01
Connect Your Brand

Tell us your brand, your competitors, and the markets that matter. We handle the rest — no IT, no integration, no waiting for a data team.

15-min onboarding
02
We Monitor The Shelf

Argus watches your entire digital shelf across Instacart retailers, tracking price, price-per-oz, OOS status, new SKUs, and sponsored placement — updated multiple times daily.

Updated 3x daily
03
You Act First

Get alerts the moment something changes. Competitor goes OOS? You know immediately. Price drop detected? You have time to respond before it hits your sell-through.

Real-time alerts
What You Get

Every edge, in one view.

💰
Live Pricing Intelligence

Track every competitor SKU by price, price-per-oz, and promo status — across every retailer, every market, updated daily.

  • Price-per-ounce standardized across all pack sizes
  • Promo detection and duration tracking
  • Historical price trends going back 90 days
  • Price gap analysis vs. category average
🚨
OOS & Availability Alerts

Know the moment a competitor goes out of stock — and whether your own SKUs have a distribution gap. Shelf gaps are opportunities if you move fast.

  • Real-time OOS detection by retailer + market
  • Duration tracking — how long have they been OOS?
  • Your own SKU availability monitoring
  • Alert via dashboard, email, or Slack
🆕
New SKU Detection

Never be blindsided by a new entrant again. Argus flags new competitor SKUs the moment they appear on the digital shelf — with full pricing and positioning data.

  • Automatic detection across all tracked retailers
  • Threat-level scoring (low / medium / high)
  • Positioning analysis vs. your SKU lineup
  • Weekly new entrant digest
📊
Digital Shelf Analytics

See your share of shelf, organic search rank, and sponsored placement side-by-side with your top competitors — the full picture of how you show up when shoppers are buying.

  • Share of shelf by search keyword
  • Organic rank tracking across top terms
  • Sponsored placement detection + estimated CPC
  • Review velocity vs. competitors
The Difference

Not another data dump.

Capability Argus SPINS / Nielsen Manual Tracking
Price update frequency ✓ Real-time (3x daily) ~ Weekly ✗ When someone checks
OOS alerts ✓ Instant push alert ✗ Not available ✗ Not available
New SKU detection ✓ Automatic, daily scan ~ Monthly report ✗ Manual, inconsistent
Price-per-oz tracking ✓ Calculated, all pack sizes ~ Available, lagged ✗ Manual calculation
Digital shelf / search rank ✓ Included ✗ Separate product ✗ Not scalable
Setup time ✓ 15 minutes ✗ Weeks / contract ~ Hours per week ongoing
Cost ✓ Fraction of legacy tools ✗ $40K–$200K / yr ~ "Free" but costs headcount
Early Access

Stop finding out
last.

Request a demo and we'll run a free competitive audit on your brand before the call — so you walk in already knowing what your competitors are doing.

No commitment. We'll reach out within 24 hours.